World of Beauty was born thanks to a splendid visionary woman, Mrs. Florence, who in 1969 with a team of doctors and pharmacists created a small laboratory in the hills of Castrocaro Terme, a bucolic town surrounded by nature.

Florence’s idea was to use formulations with a high concentration of natural active ingredients, a practice that was not usual at that time in the formulation of products for topical use.

Each product was designed to relieve and remedy even the most problematic skin conditions.

The brand’s products are organic, natural, vegan and halal.

Over the years, the company was entrusted to the loving care of Florence’s daughter Annalisa, who focused the brand’s philosophy on the importance of loving oneself.

From the original company, in whose laboratories she grew up, Annalisa retains the scientific and multidisciplinary approach, continuing her mother’s work, with an R&D team that includes highly specialized professionals in medicine, dermatology, chemistry, pharmacy and nutrition.

Joyce, Annalisa’s daughter, third generation, brought maximum visibility to the brand in all European countries in latest 2022 with new communication technologies and international press release, making WORLD OF BEAUTY known worldwide.

Today, World of Beauty has an international presence, from East to West, and is used in the best spas, clinics and beauty salons.

It is present in 52 countries around the world, is made in Italy, and boasts various international certifications.

Cosmoprof North America is the leading B2B beauty trade show in the Americas and the single most important networking opportunity in the US for all sectors of the global beauty industry.

Recognized for its dynamic growth and unique programs, the event offers the entire beauty industry an opportunity to come together to make new relationships and foster collaborations.

CPNA serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution.