Most followed beauty influencers

Today’s post is dedicated to finding out who the world’s most followed beauty influencers are on social media to keep up to date with the latest trends.

In this new section of the specialized WB Cosmetics blog, we’ll be talking about the celebrities linked to the cosmetics industry who, through their social or advertising campaigns, are able to influence the market by driving product sales.

Within the proposed ranking you will find popular international personalities who have become very famous over time thanks to social media, TV or newspapers. 

 

Top 10 World’s most followed beauty influencers

Top 10 Cosmetics and Make-Up Influencers

In the next few lines, we will offer you a ranking based on the number of followers of the most followed beauty influencers in the world. We will also indicate the social media where the cosmetics stars are most active and followed. Enjoy your reading.

James Charles @jamescharles

James Charles, a famous New York-based beauty blogger and make-up influencer, has 25 million subscribers on YouTube and 26 million on Instagram. These numbers make him the world’s No.1 beauty guru in terms of subscribers and engagement.

He has won numerous awards and at the age of 17 became the first male influencer ambassador for cosmetics brand CoverGirl. Amidst the COVID-19 pandemic, he is currently hosting Instant Influencer, a new original YouTube series.

 

Chiara Ferragni @chiaraferragni

Italian entrepreneur, fashion influencer and designer, Chiara Ferragni started her fashion blog, The Blonde Salad, in 2009, which has grown into a global retail business.

With around 24 million followers, Chiara is our first choice for the top 100 beauty influencers to follow on Instagram. Forbes named her as the world’s most powerful influencer in 2017.

 

Becky G @iambeckyg

Pop princess Becky G is definitely one of the most popular make-up influencers. She sings, writes songs and has a talent for acting, all of which have made her one of the most followed beauty influencers in the world.

She started rapping at the age of 11 and a few years later, she was one of thousands performing covers on YouTube. Becky G is also one of the top makeup influencers, and is the shining face of cosmetics brand CoverGirl. She has managed to reach 26 million followers on Instagram.

 

Jeffrey Star @jeffreestar 

The most controversial YouTuber, makeup and skincare influencer, Jeffrey Star started wearing makeup in high school. He would take his mother’s makeup and experiment with different looks in the bathroom mirror. In 2018, he earned $18 million from his YouTube efforts, making him the fifth highest paid YouTube star as of December 2018.

On Instagram, his following is around 13.5 million followers. Not bad at all!

 

Bretman Rock @bretmanrock

Bretman Rock is famous for his incredibly hilarious beauty videos, but he is much more than just a beauty influencer.

The YouTube star is also loved for his sassy personality, quirky sense of humour and confident style. She has millions of followers on her social media accounts, with almost 17 million fans on Instagram alone.

 

Nikkie de Jager @nikkietutorials

Nikkie de Jager is a popular 24-year-old Dutch makeup and skincare influencer with her own YouTube channel.

With around 15 million followers on Instagram and almost 14 million subscribers on YouTube, she is one of the top beauty influencers on the internet. Inspired by American TV shows, she started uploading make-up tutorials to YouTube and became a real celebrity. She is pictured in a collaboration with Italian rock band Maneskin.

 

Makeup By Mario @makeupbymario

Mario Dedivanovic – a top beauty influencer in the make-up industry. He is known for “TheMasterClass” and “TheMasterClass” which inspire many fans and makeup enthusiasts.

He has 8.6 million followers on Instagram and is known for working with celebrities, one of which is his muse – Kim Kardashian!

 

Naomi Giannopoulos @vegas_nay

Instant beauty sensation, Naomi Giannopoulos, is popularly known as Vegas Nay commercially and has over 6.4 million followers on Instagram. With over 20 years of experience, she is a well-known superstar and highly regarded beauty makeup and skincare influencer and one of the top makeup influencers.

 

Jaclyn Hill @jaclynhill

Jaclyn Hill is one of the most successful beauty vloggers and a makeup influencer who has taught millions of people how to apply the right makeup! She has 6.3 followers on Instagram and 5.84 million subscribers on YouTube. According to Glamour’s report, everything Jaclyn Hill touches sells out quickly.

 

Lauren Conrad @laurenconrad

A top TV personality like Lauren Conrad needs no introduction! She is an entrepreneur, stylist, make-up influencer and author of books including many bestsellers. Among other things, she has also launched her own brand.

She is best known for appearing on the MTV reality series “Laguna Beach: The Real Orange County” and the spin-off series “The Hills”. She has 5.8 million followers on IG.

 

International Beauty Influencer Ranking

Top 50 up to 1 million followers

• 11. Nikita Dragun @nikita_dragun
• 12. Amra Olevic Reyes @amrezy 
• 13. Aimee Song @aimeesong
• 14. Carli Bybel @carlibel 
• 15. Patrick Starrr @patrickstarrr 
• 16. Chantel Jeffries @chanteljeffries 
• 17. Manny Gutierrez @mannymua733 
• 18. Desi Perkins @desiperkins 
• 19. Rachel Levin @rclbeauty101 
• 20. Tati Westbrook @glamlifeguru 
• 21. Shayla Mitchell @makeupbyshayla 
• 22. Amanda Steele @amandasteele
• 23. Safiya Nygaard @safiyany 
• 24. SimplyNailogical @simplynailogical
• 25. Kathleen Lights @kathleenlights
• 26. Summer McKeen @summermckeen
• 27. Huda Kattan @huda
• 28. Michelle Phan @michellephan
• 29. Lustrelux @lustrelux
• 30. Emily DiDonato @emilydidinato
• 31. Laura Lee @larlarlee
• 32. Nicole Guerriero @nicoleguerriero
• 33. Kandee Johnson @kandeejohnson
• 34. Jackie Aina @jackieaina
• 35. Christen Dominique @christendominique
• 36. Shaaanxo @shaaanxo
• 37. Raye Boyce @itsmyrayeraye
• 38. Sadia Slay @sadieslayy 
• 39. Amanda Ensing @amandaensing 
• 40. Ingrid Nilsen @ingridnilsen
• 41. Lauren Curtis @lozcurtis 
• 42. Jade Marie @jadeywadey180 
• 43. Chloe Morello @chloemorello 
• 44. Alissa Ashley @alissa.ashley 
• 45. Yasmin Maya @beautyybird
• 46. Dulce Candy @dulcecandy
• 47. Meghan Rienks @meghanrienks
• 48. Gabriel Zamora @gabrielzamora
• 49. Haley Wight @cosmobyhaley
• 50. Tess Christine @tesschristinexo

 

Let’s start the world tour of influencers

United States: Land of opportunity and make-up

Huda Kattan (Huda Beauty)

Born in the United States but of Iraqi descent, Huda Kattan is a leading name in the international beauty influencer scene. With over 47 million followers on Instagram, Huda is known for her impeccable style and her ability to create bold and sophisticated looks. With her brand, Huda Beauty, she has won the hearts of makeup enthusiasts worldwide.
James Charles

James Charles is another giant in the world of American beauty influencers. With over 25 million followers on Instagram, James has revolutionised the world of make-up with his vivacious personality and talent for creating amazing looks. His success earned him the title of the first man to appear in CoverGirl’s 2016 campaign.

 

United Kingdom: British elegance and sophistication

Zoella (Zoe Sugg)

Zoella, whose real name is Zoe Sugg, is one of the most loved and followed British beauty influencers. With over 9 million followers on Instagram, Zoella is known for her fresh, natural style, which combines British elegance with a modern twist. Her beauty brand, Zoella Beauty, has been a huge hit with makeup fans worldwide.
Tanya Burr

Tanya Burr is another prominent name among British beauty influencers. With over 3 million followers on Instagram, Tanya is known for her elegant style and her ability to create classic and sophisticated looks. Her cosmetics line, Tanya Burr Cosmetics, has won the hearts of makeup enthusiasts of all ages.

South Korea: Asian beauty and innovation

Pony (Park Hye-min)

Pony, whose real name is Park Hye-min, is one of the most followed Korean beauty influencers in the world. With over 6 million followers on Instagram, Pony is known for her innovative style and ability to create looks inspired by Asian pop culture. Her book, ‘Pony’s Makeup Book,’ is a must-have for anyone who wants to discover the secrets of Korean beauty.

Risabae

Risabae is another prominent name among Korean beauty influencers. With over 2 million followers on Instagram, Risabae is known for her bold style and her ability to turn make-up into a work of art. Her popularity has grown thanks to her make-up tutorials and her incredible transformations into celebrities and cartoon characters.

 

Brazil: Latin American warmth and passion

Camila Coelho

Camila Coelho is one of the most followed Brazilian beauty influencers in the world. With over 9 million followers on Instagram, Camila is known for her vibrant style and her ability to create looks that express Latin American warmth and passion. Her collaboration with cosmetics brand Lancôme led to the creation of a highly successful lipstick collection.
Niina Secrets (Bianca Andrade)

Niina Secrets, whose real name is Bianca Andrade, is another prominent name among Brazilian beauty influencers. With over 3 million followers on Instagram, Niina is known for her colourful style and her ability to create fresh and original looks. Her cosmetics line, Niina Secrets by Eudora, has been a big hit among make-up enthusiasts.

Famous beauty influencers by nationality

Below you will find a detailed list of the most influential and well-known social personalities in the social world, broken down by nationality. The selection is constantly being updated, so stay tuned.

• Famous Italian beauty influencers
• Famous French beauty influencers
• Famous Spanish beauty influencers
• Famous Russian beauty influencers
• Famous British beauty influencers
• Polish famous beauty influencers
• Famous Ukrainian beauty influencers
• Famous Hungarian beauty influencers
• Famous US beauty influencers
• Famous Japanese beauty influencers
• Famous Chinese beauty influencers
• Korean famous beauty influencers
• Famous Australian beauty influencers
• Famous Canadian beauty influencers